The story arc entrepreneurs should follow to build a compelling brand message, according to hundreds of interviews with founders like Sara Blakely, Daymond John, and Tobias Lutke
Summary List Placement
Why does your company exist?
It’s a big question, and one that founders must have an answer to if they hope to build a business that attracts the talent, customers, and investors it needs to grow.
Over the past five years of hosting th…
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